Typography and wireframes

Wireframes with submenus

Homepage

Fashion page

Inspiration for top section:

Interview Magazine

Wireframes Layout

Option #1

Option #2

The logo

Current Logo

Updated Logo

Flowchart

Site Map

Update site map

FASHION

• Fashion News
• Designer Spotlight
• Trend Reports
• On the Runway

HAIR & BEAUTY

• Beauty News
• Beauty Tips
• Hair Trends
• Hair Tips
• Makeup & Skincare
• Health & Fitness

STREET FLAIR

• Look of the Day
• Around the World
• Fashion Week 

MEN

• Fashion
• Grooming
• On the Street

MUSIC

• Music News
• Artist Spotlight
• YMBOI Playlist 

NEWS & VIEWS

• Africa
• US
• World

THE MAGAZINE

• Current Issue
• Cover Interview
• Past Issues
• Subscribe

NEWSLETTER SIGNUP
SEARCH

ABOUT US

CONTACT US

HELP/FAQS

ADVERTISE WITH YMBOI

TERMS AND CONDITIONS

PRIVACY POLICY

SITE MAP

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Current site map

FASHION

• Fashion News
• Global Street Style
• Men's Fashion
• Women's Fashion
• Designer Spotlight

BEAUTY & GROOMING

• Skin, Hair, Nails 
• Makeup
• Tips & Tricks
• Natural
• Men

MUSIC

• Music News
• Artists Spotlight 
• Y'MBOI Playlist

CURRENT ISSUES

• Breaking News
• Charitable Causes

Y'MBOI TV

• Fashion
• Beauty
• Music
• Current Issues
• Readers Response

SEARCH

ABOUT

CONTACT US

TERMS AND CONDITIONS

PRIVACY POLICY

ARCHIVES (Feb 2012 - Feb 2013)

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Target Audience

Target audience:

 Millennials/ Generation Y (also known as the Boomerang generation or Peter Pan generation)

• Born between the early 1980s and the early 2000s (1982-2000)
• Emphasis on extrinsic values such as money, fame, and image
• Instant gratification/ Impatient
• Short attention span / Easily bored
• Influenced by peers
• Not yet grown up (live at home with parents, no "real" jobs)
• Multi-taskers
• Racially and ethnically diverse, less religious
• Embraced a variety of subcultures 
• Technology savvy and dependent (computer, cellphone, mp3) and constantly connected
• Like to express themselves (social media profile, video, tattoos, piercings) "with limits"
• Confident, self-expressive, liberal, upbeat and open to change

Interview questions:

1. What age group will be readers?
2.Are they male or female?
3. What is their highest education level?
4.What is their income level?
5. What is their ethnicity?

Psychographics:
6. What kind of hobbies do they have? How do they spend their free time?
7. Do their spend to be conservative or liberal in their lifestyle?
8. Are they introverted or extroverted?

Location:
9. Where do they hang out physically?
10. What about online? (social media, forums,networking sites…)

Design
10. What attracts them to fashion magazine site? (fonts, color schemes, features, images…)

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